For this project, I invented a luxury watch brand named ‘Maestro’, creating its history, identity, and marketing strategy. The brand, founded in 1899 in Florence, Italy, as a family business, embodies timeless craftsmanship passed down through generations. Its slogan, “Mastering Time,” captures the essence of the brand’s dedication to precision and luxury.
To create a cohesive visual identity, I first crafted a mood board to establish the tone, focusing on elegance, heritage, and exclusivity.
The brand’s marketing model is based on a waiting list, emphasizing the limited availability of their high-end watches, priced between €10,000 and €250,000.
For the flyer design, made with Photoshop and Illustrator, I created a classic look, paired with a color scheme of navy blue to convey luxury and silver for subtle sophistication.
The layout is minimalistic to focus attention on the brand’s prestige and craftsmanship. The flyer reflects the brand’s legacy, exclusive nature, and dedication to quality, appealing to a discerning clientele.